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2014 Fusion and Focus

Project Description

I was tasked to design a compelling voice activated ad for tablet and mobile devices, that exposed users to the 2014 Ford Fusion and Focus. Once a user was on the home page, they were prompted to say either “Focus” or “Fusion”. This brought them to their desired internal page where they could view interior, exterior images, MPG information and had the option to click on two calls to action.

Project Details

Client Ford
Skills UX Design and UI Design
View Ford vs Competition