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Ford FDAF Redesign

Project Description

During this time I was working at Global Team Blue as a digital art director, and had the privilege of working with the UX team on this project. Our task was to come up with a redesign from user and retailer feedback for their FDAF compare pages, that compared Chrome Data from both Ford vehicles and their competition. This gave customer’s, that were in the market for a new vehicle, a more in-depth way to view the statistical data between Ford and the competition.

Project Details

Client Ford
Skills UX Design and UI Design
View Ford vs Competition

Project Features

When designing these screens, the main goal was to keep the UI engaging enough and have all of the tools accessible at the user finger tips.