Lincoln Black Label
While working at Global Team Blue, I had the privilege to design the new Lincoln Black Label brochure. The Lincoln Black Label started at the end of 2014 and is an upscale, customized vehicle interior and membership perks. These membership services were a new top-of-the-line spec for all upcoming Lincoln models. At the time, the experience started on Lincoln’s new MKC crossover and MKZ sedan.
The vehicles came in four interior “themes” that include high-scale leather, suede and wood details. This was a unique service because it catered to their customers. When selecting a Black Label theme, the dealer will come to the customers — at their office, home, etc. — and show them the different packages.